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Branding Tio

BRAND IDENTITY • WEBSITE DESIGN • PACKAGING • BRAND STRATEGY • ILLUSTRATION • BRAND WORLD

Working with a team of five to make interactive and interchangeable
toys a reality. Creating a brand, booklets, apps, packaging and photography that is relative to the target markets and brand specifications.

The packaging is to be fitted on top of each other to save on space. Each part is able to be lifted out in small compartments. With the packaging and a target audience of 5 -15 year olds meant I was required to create simple, intuitive and eye-catching designs. Designing simple characters to engage a younger audience and to help explain the app and product. Product testing revealed that the characters I had developed helped to improve the attention span of young users.


Branding and logo design

Iconography and character design