Lola’s Cupcakes & Bakery
BRAND IDENTITY • PACKAGING • SEASONAL CAMPAIGNS • PHOTOGRAPHY
Lola’s Cupcakes sells hundreds of cupcakes everyday. Previous packaging customers had to acquire a bag. This new packaging combines the idea of a handbag whilst still containing the cupcake in a safe and accessible way.
Ultimately this merges a box and a bag in one. Designing the box with a clear front window was proven to have more activity on social media.
The seasonal campaigns have a lot of advertising for print and digital. This was from start to finish, coming up with concepts for the photoshoot, typography and illustrative vinyls for store displays.
There was a push to create illustrations and designs for a selected target audience. From the collaborative work, Halloween sales for Lola’s cupcakes went up from last year.
